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Values. Purpose. Vision Statements. Purpose Statements. Mission Statements. 1-year goals. 5-year goals. Exit Plans. Your Personality Pyramid. Brand Words. Personality Profiles. The tone of Voice. Key phrases. Language. Culture. Character. Attributes. Behaviour. Look & Feel. What you stand for. What you believe in. Who you do it for. Your customers. Your minimal viable audience. Your primary target market. Your secondary target market. The people you want to […]

86 things that your brand is and NO your logo isn’t one of them!

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Who am I, and what do I have to show to the world? What can I do, and what do I want to be remembered for? We tend to roam through this life doing what we’re told. For the most part. For the majority of us. We’re taught from a young age to do this […]

creativity, sandcastles & ice creams