After all, who needs a genuine brand image when you can have a perfectly crafted, machine-made one instead?! There’s this myth going around that AI is going to replace the human element in branding, that if everyone starts using these tools to replace the people part of their business then brands are going to become […]

You know what they say: if you aim at nothing, you’ll hit it every time. And in the world of business, the same is true: if you don’t have a clear vision of where you’re headed, you’ll wander aimlessly, losing time and money along the way. That’s why having a brand vision is key. It’s […]

Welcome to the wild west of digital brands. A land where the rules are always changing and the only way to survive is to adapt.

So how do you create a brand that not only survives but thrives in this ever-evolving landscape?

Well, buckle up, it can be a daunting task, but I assure you, it’s not impossible.

Values. Purpose. Vision Statements. Purpose Statements. Mission Statements. 1-year goals. 5-year goals. Exit Plans. Your Personality Pyramid. Brand Words. Personality Profiles. The tone of Voice. Key phrases. Language. Culture. Character. Attributes. Behaviour. Look & Feel. What you stand for. What you believe in. Who you do it for. Your customers. Your minimal viable audience. Your primary target market. Your secondary target market. The people you want to […]

Don’t overthink it. Don’t strategise it. Don’t meticulously plan an hour a day dedicated to sharing on Instagram. Don’t follow the rules for beating the algorithm. Not today. Or tomorrow. Or any day. If you find yourself sitting, coffee in hand, worrying about showing up with the overwhelming ringing in your ears that you must, […]