Join Dee for a FREE 2-week email series that'll teach even the most creatively-challenged business owner how to design the kind of brand customers go wild for.


DESIGN YOUR BRAND >

The year was 2003, the time before Facebook took over the internet, before tapping bank cards against little machines was the done thing, back when toll booths required launching coins from your car window and praying they all landed in the big silver bucket! I'd packed up my rusty blue Ford Fiesta with life's essentials; a stack of old photos, a shops worth of colour coded stationery, a weekends worth of vodka, and headed off over the bridge leaving my fucks well and truly behind!

Hi, I’m Dee. Brand Architect, Business Strategist and all-round champion for entrepreneurs with the vision to change the world. 

One day, many years ago, I decided I no longer wanted to be the quiet person who didn’t have an opinion worth sharing, so I packed up my Ford Fiesta and started two journeys.

The first was across the bridge to University.

The second was completely redefining the way I saw myself.

Growing up, I struggled to find ‘my’ voice, and I sure as vodka didn’t know what I stood for. But what I did know was that was not how I wanted to be seen. So as I left on that sunny September morning 20 years ago I made the decision to redefine the way the world saw me.

Of course, what happened was I redefined the way I saw myself. 

I rediscovered confidence. A relentless confidence inside me, one that had always been there but had buried under the “shoulds” and “coulds” of listening to what I thought other people expected of me.

You should have an opinion but not a strong one.

You should have big dreams but be happy staying small.

You should speak up for yourself but be quiet.

And you should definitely become an accountant. That’s a good solid job.

CONFUSED? So was I. But I couldn’t ignore that burning itch inside calling at me to ‘do design’. Against all good sense, design, to me, was the only thing that made sense.

So I found myself at the toll booth on the bridge that fateful day in 2003 with a decision to make. Be the person I had always been. The one that stayed quiet and did what she thought was expected. Or set fire to that itch and discover what it actually felt like to be myself.

I walked into a new life that day a blank page. Knowing I was in the right place. Doing something I was good at. Something that made more sense to me than anything before. Design became my thing. A tool I’d master over and over again.

Using visuals to communicate suddenly made way more sense than using my voice.


And there in all its irony is where I found my voice! 

There is where I found what makes me so good at what I do. Interpreting the world through visuals gave me the confidence to show up and the opportunity to explore how the way we use visuals helps us connect.

The rest, well the rest is a fun and winding story that started with a book made of jelly, saw me quit my ‘perfect’ job, and brought me to this page with you and my relentless confidence that you can, no matter where you are in your own journey, redefine your story and show up how you want to be seen.

You can turn what you love into what they love you for, and get paid for it.  And if anyone ever tries to tell you differently, send them my way, I’ve got your back.


    It's not that clients won't be madly obsessed with you once they know how great you are; it's that right now, your brand isn't supporting that story.

    This FREE 2-week email series will teach even the most creatively-challenged business owner how to DIY the kind of brand your customers go wild for.

    It’s 100% free - you’ll grow more wildly wanted every day!

    Good news: we're going to fix that. 

    Next
    back

    You didn’t make it this far
    to only go this far. 

    If you don’t decide what you want to be known for, someone else will.

    You need a brand that tells the world you’ve got the guts to do it.


    I believe:

    Free email series

    You're all signed up! Keep your eyes on your inbox for your guide.

    Stop hiding
    behind poor design choices that make you look like every other business using Canva!

    This 2-week email series will teach even the most creatively-challenged business owner how to DIY the kind of brand your customers go wild for. It’s 100% free - you’ll grow more wildly wanted every day!