One day I decided I no longer wanted to be the quiet person who didn’t have an opinion worth sharing, so I packed up my Ford Fiesta and started two journeys.

The first was across the bridge to University.

The second was completely redefining the way I saw myself.


Hi, I’m Dee

Brand Designer and forever cheerleader for the fiercely ambitious business owner with the guts to change their world.

When I was 19 I packed up my rusty blue Ford Fiesta, scrambled to find cash in the side pocket for the tolls, and headed off over the bridge to University leaving my fucks well and truly behind!

Growing up, I struggled to find ‘my’ voice, and I sure as vodka didn’t know what I stood for. But what I did know was this was not how I wanted to be seen. So as I crossed that bridge I made the decision to redefine the way the world saw me.

Of course, what happened was I redefined the way I saw myself. 

I rediscovered confidence. A relentless confidence inside me, one that had always been there but had somewhere along the way been buried under the “shoulds” and “coulds” of listening for far too long to what I thought other people expected of me.

You should have an opinion but not a strong one.

You should have big dreams but be happy staying small.

You should speak up for yourself but be quiet.

And you should definitely become an accountant. That’s a good solid job. Not any of this art school stuff.

No one makes a living doing design.

Confused.
So was I.

I couldn’t ignore that burning itch inside calling at me to ‘do design’.

Against all good advice, I knew that’s what I wanted. So I found myself that day at the toll booth on the bridge with a decision to make. Be the person I had always been. The one that stayed quiet and listened like good girls are taught. Or set fire to that itch and reinvent my self.

I walked into Uni that first day a blank page. No ‘shoulds’ on my shoulders. Just knowing I was in the right place, doing something I was really good at. Something that made more sense to me than anything before. Design became my therapy. A tool I’d master over and over again. Using visuals to communicate suddenly made way more sense than using my voice.

And there in all its irony is where I found my voice! 

There is where I found what makes me so good at what I do. Interpreting the world through visuals gave me the confidence to show up and the opportunity to explore how we all communicate with each other visually, in so many ways, before we ever speak a word. 

The rest, well the rest is a fun and winding story that started with a book made of jelly,  saw me storm out of a ‘perfect’ job, and brought me to this page with you and my relentless confidence that you can, no matter where you are in your own story, redefine yourself and show up how you want to be seen.

You can turn what you love into what they love you for, and get paid well for it. 

And if anyone ever tries to tell you differently, send them my way, I’ve got your back.

100% you-infused. 
100% deesing-backed

No more late-night blank page snarl-ups wondering how the hell you’re going to get your offer into such a small space, let alone in a way that someone might want to actually buy anything from you. No matter which way you look at it you’ll be 100% backed by Dee! Whether we’re working together just the two of us, or as team in The Design Studio, you’ll be supported with my 100% you-infused. 100% deesing-backed guarantee; all the deesign support you need to manage your brand with ease. 

While design and creativity are at the heart of everything I do, strategy and business development are at the head. Because you CAN have your cake, eat it and own the effin bakery!

 You didn’t make it this far to only go this far. You’ve been in the entrepreneurial game a few years, you’re making good shit happen, and you’re making good money, but you know you’re only scratching the surface of your success. 
 
With so many bold and brilliant ideas bubbling inside you, you’re ready to break the rules, start a movement, and change the world. 
 
You need a brand that tells the world you’ve got the guts to do it.