Build a brand that does the talking for you.
Every time you send your website link with a little caveat, or spend the start of a conversation explaining what your brand should have said already, the customers you want get a step closer to choosing someone else. The DeBrand Method builds the sales talk into your brand, so the right people turn up already sold.
Brand strategy and identity design for established business owners
You're the best-kept secret in your industry, and that was never the plan.
The people who've worked with you already know how good you are. Everyone else is judging a brand that stopped keeping up years ago, and the only fix anyone offers you is to post more.
The brands your industry measures itself against don't need their owner online to get chosen. They feel like home to the team and the customers alike, and they grow with every stage of the business. That's what I build.
Your brand is losing you money, and you've been covering for it.
You charge premium prices from a brand that looks mid-range, and people aren't buying it. The customers you'd most love to work with say "I'll think about it" and quietly book whoever looked the part. Nobody buys until they've met you, so your diary decides how big the business gets.
Mira shows you what strangers see, and exactly how to change it.
The
DeBrand Method
Business is personal, whether you're the face of yours or not. Twenty years of brand work has shown me that the brands people love start with the real person behind them
+ DECODE
The identity no one can steal
We start with how you work and what you value, the stories you tell without thinking and the reason you started at all.
Your positioning is already in there, often hiding in the parts of your life you'd never think to connect to your business. We find the thread running under it all and put words to it, so you finally know why people choose you.
+ DESIGN
The brand world that carries it
Your signature style, your visuals and your voice come straight out of what the Decode found.
Together we build a brand world that shows everything you are and do at a glance, so more of the right people choose you without needing to be sold to.
+ DIRECT
How your business shows up every day
This is where your brand goes to work. We take it into everything your business puts out, right down to how your team talks to customers, so every post and every offer adds another layer of you and your marketing gets easier the longer you keep at it.
People start recognising your business before they see its name.
DECODE, again
Your business won't stand still, and your brand shouldn't either. Every time you grow, whether that's a bigger team or a new chapter for you, we decode again, so the brand keeps pace with who you're becoming and the constant tweaking stops.
Every business decision is a brand decision, and this way you make each one from solid ground.
The brand that grows with you
"I'm so fucking proud of my brand, and a major tipping point was the work we've done together to give OTTER and my systems an identity!"
Charlie Whyman, Curious Marketin