Not a template. Not a trend. A decode of who you actually are. The exact identity decode framework I use with private clients.
Deia shows you what your brand looks like when it's working for you.
Deia shows you what your brand looks like when it's working for you.
Founders Access → £47
Deia
Your brand identity decoded
9 questions. 15 minutes. No fluff.
Your brand either works for you or it doesn't.
New visuals.
New messaging angles.
New positioning tweaks.
Then struggle to understand why none of it works.
When the identity underneath is unclear, nothing you layer on top will stick. If your identity has evolved and your brand hasn't caught up, you'll feel it.
It won't look like a dramatic failure. Just unnecessary resistance that slows everything down.
Deia asks the same identity-level questions I use when decoding private clients. The ones that establish what your brand needs to look like to work for your business.
Who you are now. What you stand for now. What level you're operating at now Not who you used to be. Not who you think you "should" be. Who you actually are.
meet
Founders Access → £47
Deia
the brand strategist in your pocket
Deia asks the same identity-level questions I use when decoding private clients. The ones that establish what your brand needs to look like to work for your business.
Who you are now. What you stand for now. What level you're operating at now Not who you used to be. Not who you think you "should" be. Who you actually are.
9 direct identity questions. 15 focused minutes.
You receive a complete brand decode built from what's true. Not trends. Not guesswork. Identity translated into expression.
9 direct identity questions. 15 focused minutes.
You receive a complete brand decode built from what's true. Not trends. Not guesswork. Identity translated into expression.
Your purpose, vision, mission, and 6–8 values with explanations. The strategic spine your visual identity builds from.
What Deia Produces
This isn't a quiz that spits out a colour palette.
Deia produces a complete brand decode. Your 2,000+ word guide that shows you exactly what your brand looks like when it's working for you.
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Brand Foundation
200–300 words that decode who you actually are and what your brand needs to look like because of it. It names your patterns, resolves your contradictions, articulates what you're claiming and what you're rejecting. This is the part that stops people mid-read.
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Identity Profile
Each one is complete.
Name, emphasis, personality, core message, 4–5 colours with HEX codes, 2 fonts with weights and usage, imagery guidance, spatial approach, mood description, and a 'best for' recommendation. Pick one and run with it. Blend two. Hand it to a designer. It's yours.
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Three Brand Directions
200–300 words tailored specifically to your brand type and primary channel. A service business gets different guidance than a course creator. Concrete applications, not generic advice.
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Brand Practice
Specific aesthetic warnings based on your answers. Not generic advice, this is what's wrong for you specifically.
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What to Avoid
Hyper-specific, searchable phrases ready to use on Pinterest, stock sites, or in a designer brief.
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15 Mood Board Terms
All immediately actionable.
Everything is downloadable. Colours, HEX codes, fonts, all of it. Use it yourself or hand it straight to a designer.
Deia
This isn't reinvention. It's recognition.
Your brand identity decoded
When you finish Deia, you don't feel redesigned. You feel seen.
Like someone just articulated what you've been struggling to say.
And when your brand is accurate, confidence stops being something you manufacture. It becomes who you are.
Not inspired. Not motivated. Accurate.
This is for founders who refuse to let their brand undersell them.
Who are evolving. Who take responsibility for their next level. Who are willing to look underneath instead of endlessly adjusting the surface.
If that's you, this will feel confronting. In the best way.
++ FOUNDERS Access ++
Secure your spot. Run Deia. Email me the results. I'll review what Deia created and give you my direct take on your brand.
This is not automated. This is me.
Once the 20 spots are filled, the price moves to £97.
After 50 total users, it goes to £197.
also includes Personal review and feedback
✓ The exact identity decode framework I use with private clients
✓ Brand Foundation
purpose, vision, mission, and values
✓ Identity Profile
a 200–300 word decode of who you actually are
✓ Three complete brand directions with guidance
✓ In Practice guidance tailored to your brand type
✓ 15 hyper-specific mood board search terms
✓ Lifetime access + unlimited uses
✓ All future updates as Deia evolves
✓ 7-day money-back guarantee. If Deia doesn't give you the clarity you need, send me your chat. Full refund.
Founders Access → £47
- Tamsen Garrie-Frith
"Whether you feel you know your brand inside out or you're still figuring it out, this process is the starting point you didn't know you needed.
It felt genuinely personal, tailored to me and my business, not GPT generic. The clarity I gained was specific and actionable, giving me new direction and momentum. What really stands out is how this work lays the foundation to communicate and design for your brand with confidence. Having this level of clarity means you can write, speak, and create for your brand in a way that feels purposeful and aligned. And it's absolutely something every business needs, whether you're starting from scratch or looking to strengthen what you already have."
- Gary Blackman
If only therapists were so accessible.
"Deia is a great tool for exploring the part of your mind you know about your brand but have probably forgotten. As you answer the questions and explain the brand to her, it helps you understand how you feel about it already. When those pivotal questions are answered comes the real gold, an AI that can impartially understand what your brand is and be a jumping-off point for ideas or wording. Deia also answers questions when you're up at 3am with that burning thought. If only therapists were so accessible."
- Sue Revell
The questions made me think carefully about what I wanted to achieve through design
"I loved putting Deia through her paces, especially having worked with Dee in real life previously. The questions made me think carefully about what I wanted to achieve through design, and it was really helpful to work in my own time, taking time to think where needed, rather than feeling the pressure of a designer needing a response in the moment. It's also a wonderful resource for night owls."
"This process feels like therapy. The answers are inside of you and you need the right questions to unlock them. I quite enjoyed the journey of this, and the counselling."
"The tone is firm and no-nonsense. No fluff. Just clarity."
"I went in unsure if I even had a brand identity. I came out with three visual directions that made me excited to show up again."
"It gave me clear direction I could act on immediately."
FREQUENTLY ASKED QUESTIONS
Yes. Use it to refine, rebrand, or create clarity for a new offer within your existing brand.
Can I use this if I already have a brand?
No. This gives you the foundational direction your brand needs — colours, fonts, mood, and guidance. You build (or brief a designer) from there.
Is this a logo maker?
You can run Deia as many times as you want. New answers = new directions. Plus, 7-day money-back guarantee.
What if I don't like the directions I get?
Not at all. This is for the creative who can't design, the founder with brilliant ideas who gets stuck at the visual stage.
Do I need design experience?
We've run this multiple times and on average it took 15 minutes to complete the decode questions, and your results take seconds
How long does this take?
7-day money-back guarantee. If Deia doesn't give you the clarity you need, pop and email over with a copy of your Deia chat and I'll refund you in full.
What's the refund policy?
Includes personal review and feedback from Dee.
Secure your spot. Run Deia. Email me the results.
I will review what Deia created and give you my direct take on your brand. This is not automated. Founders Access includes my eyes on your brand.
Deia
founders access
Founders Access → £47
Once the 20 spots are filled, the price moves to £97.