This diagnostic quiz will show you what's holding your brand back & how to fix it
This diagnostic quiz will show you what's holding your brand back & how to fix it
Discover which of the 6 Identity Gaps is costing you clients, cash, and credibility before you waste another minute fixing the wrong thing.
Something feels off with your brand, but you can't explain what.
"My content looks great but no one's buying."
I kept hearing this from founders like you:
"I've rewritten my bio 378 thousand times & it still doesn't feel right"
"I can't explain what I do without over-talking"
Most business owners aren't.
And it wasn't your job to be. Until now.
Being good at what you do?
That's the baseline.
And while you're stuck tweaking fonts and rewriting copy, you're bleeding: Clients who can't see your brilliance. Cash because you're undercharging for unclear positioning. Credibility because your brand looks smaller than your authority
It's tempting to burn it all down and start again. I've lived this cycle. But that's not the answer. The answer is in the shifts, the subtle changes you miss when you're not the creative director of your own brand.
Stop losing to them.
Close the gaps before the gap gets too big to ignore.
It's not easy to spot on your own.
That's why I built this tool.
Close the gaps before the gap gets too big to ignore.
Spot your identity shifting.
You're trying to be everything to everyone. People can't figure out what you actually do, so they scroll past. You're undercharging because you won't commit to a position.
Diagnose which of the 6 gaps is bleeding your revenue, and what to fix first.
Diagnose which of the 6 gaps is bleeding your revenue, and what to fix first.
You can't explain what you do in one sentence. Your buyers want authority, not a masterclass. You're training your audience to expect free value instead of paid results.
You're playing it safe, and your real edge stays hidden. You're blending in, attracting the wrong clients, and bored with your own content.
Your expertise is real, but your brand doesn't show it. You're relying on referrals, undercharging because no one knows what you offer, and leaving money on the table daily.
Your brand looks flawless, but you're trapped delivering everything yourself. You're stuck in 1:1 work with no room to scale, one sick day away from zero revenue.
Nothing feels "ready," so you stay invisible. You're delaying launches that could be generating revenue right now, and attracting people who want polish over depth.
This isn't a personality quiz.
In 5 minutes, you'll know:
✔ Your exact identity gap
(no fluff, no vague affirmations)
✔ What's blocking your sales and how much it's costing you
✔ Your starting point
what to shift before you waste another minute on surface fixes
Sound familiar?
It's a diagnostic tool that tells you exactly where you're stuck.
& what to fix before you rebrand, rewrite, or start over
I work with £100K–£1M+ founders who've already invested in new websites, copy rewrites, and brand photoshoots but something still feels off.
+ The Early Years founder who leaned into what made her different and hit 100% occupancy with a 2-year waiting list.
+ The Business Coach who stopped over-explaining, refined her positioning, and signed 20 people in a day, six figures in two weeks.
+ The Wellness App founder who repositioned her invisible expertise and started attracting clients who got her.
You weren't fixing the wrong thing. You just didn't know what the right thing was.
Your gap has a name. And a fix.
Without it? You'll waste another six months on surface fixes that don't solve the real problem. Over-explaining, undercharging, and attracting wrong-fit clients.
With it? You take 5 minutes, uncover your gap, and finally know where to start.