Behind every glossy logo is a story worth telling. Come behind the brand with me — part diary, part straight talk, all clarity. Like emails to your best mate, with insights that actually grow your business.

Behind the Brand

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Being Quietly Excellent Isn’t a Strategy. It’s Self-Sabotage.

I spent thousands on a content team. Got zero clients.

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Just rearranging deck chairs on the Titanic

You’re convinced it’s your messaging. So you rewrite your Instagram bio. Again. You soften your captions. You hire a copywriter who tells you to “speak to pain points” and “create urgency.” You do all of it. You post three times a day. You show up on Stories. You engage in the DMs. And still… crickets […]

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They’re not better than you, they just look it

Your clients aren’t choosing someone better than you. They’re choosing someone who looks like they’re better than you.