Sixteen years of decoding brands has shown me where brand identity really lives: in your refusals. Here’s how to find your won’ts and build your brand on them.
For business owners who’ve watched a bigger name do their idea and wondered if there’s any point carrying on. What Canva taught me about competition, confidence and your own lane.
Personal branding is everywhere right now, and if you run a business with a team behind you, most of the conversation probably feels like it was written for somebody else. A lot of it comes from the influencer years. People built audiences by being visible, and now they’re growing up and want to be taken […]
