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Don’t overthink it. Don’t strategise it. Don’t meticulously plan an hour a day dedicated to sharing on Instagram. Don’t follow the rules for beating the algorithm. Not today. Or tomorrow. Or any day. If you find yourself sitting, coffee in hand, worrying about showing up with the overwhelming ringing in your ears that you must, […]

Against all good advice. Don’t strategise it.

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Who am I, and what do I have to show to the world? What can I do, and what do I want to be remembered for? We tend to roam through this life doing what we’re told. For the most part. For the majority of us. We’re taught from a young age to do this […]

creativity, sandcastles & ice creams

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…to just have a business…to just have products or services that people might need…to just have a brand that looks good Now more than ever people are craving connection, belonging, a knowing that you’re on the same page, you have values that support each other, that you stand for something and that something is what I believe in […]

It’s not enough