Because what I believed then, and still believe now, your brand is not your logo, and your logo is not your brand. The two get collapsed into the same thing constantly, and it costs people. It sends them down a rabbit hole of typeface research and colour psychology and “does this feel like me” paralysis, when the real work, the work that actually builds a business, is happening somewhere else entirely.
But I’ve changed my thinking on one part of this. Not the principle. The application.
I spent thousands on a content team. Got zero clients.
You’re convinced it’s your messaging. So you rewrite your Instagram bio. Again. You soften your captions. You hire a copywriter who tells you to “speak to pain points” and “create urgency.” You do all of it. You post three times a day. You show up on Stories. You engage in the DMs. And still… crickets […]
