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Welcome to the wild west of digital brands. A land where the rules are always changing and the only way to survive is to adapt.
So how do you create a brand that not only survives but thrives in this ever-evolving landscape?
Well, buckle up, it can be a daunting task, but I assure you, it’s not impossible.
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When I was 19 I packed up my shining blue Ford Fiesta, scrambled to find cash in the side pocket for the tolls, and headed off over the bridge to University leaving my fucks well and truly behind! Growing up, I struggled to find ‘my’ voice, and I sure as vodka didn’t know what I […]
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Turn strangers into superfans with a website so striking even your mum knows what you do!
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I’ll never forget those early days of my business, when I used to get dressed up — smart jeans and a nice top dressed up, I’ve never been a suit-wearer — and head off to breakfast networking meetings. I never loved those events. But somewhere I heard that’s what I had to do to get started so as any […]
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WAIT?! What?!! When there are so many people telling you your logo is not your brand, how can this possibly be true? While you absolutely can build a brand without a logo, your logo’s job is to create instant connection and recognition of everything your brand stands for in one simple mark. Your logo is […]