Read this post →

Values. Purpose. Vision Statements. Purpose Statements. Mission Statements. 1-year goals. 5-year goals. Exit Plans. Your Personality Pyramid. Brand Words. Personality Profiles. The tone of Voice. Key phrases. Language. Culture. Character. Attributes. Behaviour. Look & Feel. What you stand for. What you believe in. Who you do it for. Your customers. Your minimal viable audience. Your primary target market. Your secondary target market. The people you want to […]

86 things that your brand is and NO your logo isn’t one of them!

Read this post →

Don’t overthink it. Don’t strategise it. Don’t meticulously plan an hour a day dedicated to sharing on Instagram. Don’t follow the rules for beating the algorithm. Not today. Or tomorrow. Or any day. If you find yourself sitting, coffee in hand, worrying about showing up with the overwhelming ringing in your ears that you must, […]

Against all good advice. Don’t strategise it.

Read this post →

Who am I, and what do I have to show to the world? What can I do, and what do I want to be remembered for? We tend to roam through this life doing what we’re told. For the most part. For the majority of us. We’re taught from a young age to do this […]

creativity, sandcastles & ice creams

Read this post →

Before you reach for that shiny new WordPress theme. Before you start dragging and dropping content boxes on your website building platform of choice. Before you skip off to Canva and start designing graphics from the glorious smorgasbord of templates all so beautifully, easily, ready and waiting at the tips of your fingers. Before you […]

Before you reach for that shiny new WordPress theme. Do this…

Read this post →

When I was 19 I packed up my shining blue Ford Fiesta, scrambled to find cash in the side pocket for the tolls, and headed off over the bridge to University leaving my fucks well and truly behind! Growing up, I struggled to find ‘my’ voice, and I sure as vodka didn’t know what I […]

Why would anyone give a sh/t about that?