If you’ve been trying to figure out how much brand strategy actually costs, you’ve probably noticed every article out there either avoids the question or gives you a number so vague it’s useless.

And I get it, because that’s the question that came up again and again at the business event I attended this week. Everyone wants clarity. Everyone wants a straight answer. But the internet is a complex place of contrasting opinions. Who can you trust?

Why the Prices Are All Over the Place

The reason you’ll see anything from £500 to £50k is simple: not all “brand strategy” is created equal.

Sometimes it means: A quick 90-minute brainstorm with a PDF you’ll never use. Other times it means: A months-long partnership with audience research, messaging frameworks, and a full identity system that will carry your business for years.

Same word. Completely different depth.

And then there’s the other variables:

Who you’re working with. A freelancer using templates is a different world from a strategist with years of experience scaling brands.

Where you are in business. A startup needs leaner foundations. A scaling business? You need depth and structure that won’t collapse under growth.

What You Can Expect to Pay in 2025

Here’s the honest breakdown:

£500 – £2k → DIY-lite “strategy.” Templates, quick fixes, surface-level clarity.

£2k – £8k → Solid professional foundations for startups. The kind of work that actually saves money long-term.

£8k – £20k → Deep-dive strategy for scaling businesses. Research, messaging playbooks, brand architecture, strategic roadmap.

£20k – £50k+ → Enterprise-level strategy. Multi-stakeholder workshops, competitor analysis, global positioning.

Where I Sit, and Why

My £22k rebrand package is designed for scaling businesses who’ve outgrown their “patchwork branding” phase and need a brand that can carry them through the next 5+ years.

Why £22k? Because it’s not just design. It’s: Research into your audience so you stop guessing. Messaging architecture that your whole team can actually use. A brand identity system that works everywhere you show up. Strategy that acts as a filter for every future business decision.

It’s not cheap. It’s not meant to be. It’s built to stop you wasting money on piecemeal fixes and finally give you clarity that lasts.

The Real Cost Isn’t the Invoice

The real cost? Rebranding every 18 months because your identity can’t keep up. Burning cash on campaigns that flop because your message isn’t clear. Losing trust because your brand feels inconsistent.

Confusion is expensive.
Clarity pays for itself.

In 2025, brand strategy isn’t about “how pretty your logo looks.” It’s about whether your business has the clarity to grow sustainably.

So here’s my straight answer:

If you’re a startup → £2k–£8k.

If you’re scaling → £8k–£20k (and yes, my £22k package sits right here).

If you’re enterprise → £20k+.

Paying once for clarity beats paying five times for confusion.

👉 Want to see where you fit?

Drop me an email and let’s chat

📩 dee@bydeesign.co.uk