Getting What You Want

You know what they say: if you aim at nothing, you’ll hit it every time. And in the world of business, the same is true: if you don’t have a clear vision of where you’re headed, you’ll wander aimlessly, losing time and money along the way.

That’s why having a brand vision is key. It’s like a roadmap for your business, a blueprint for how you want to show up in the world, and what you want to be known for. It’s the difference between just having a “business” and having a purpose-driven, intentional brand.

Think of Apple. They didn’t just start out as a tech company – they had a brand vision of changing the world through technology, and they did just that. From its sleek design to its user-friendly products, everything about Apple is in alignment with its brand vision. And that’s why they’re so successful.

Or take Patagonia, the outdoor clothing brand with a mission to save the planet. Every aspect of their brand – from their products to their advertising campaigns – is centered around this vision. It’s why they’ve built such a passionate, loyal following.

So, how do you create a brand vision for your business?

First, start with your why. Why did you start this business in the first place? What’s your mission? What impact do you want to make in the world? What do you want ot be known for?

Next, think about your ideal customer. Who do you want to serve, and what do they need? How do you want them to feel when they interact with your brand?

Finally, put it all together into a concise, memorable statement. This will be your brand vision, the guiding light for all your business decisions.

And here’s the best part: when you have a strong brand vision, you’ll attract the right customers, partners, and employees. People will be drawn to your purpose, and you’ll have a much easier time getting what you want in business (and life!).

So, don’t just aimlessly wander through the business world. It’s time to turn your business into a purpose-driven brand with a brand vision. So, grab a notebook, pour yourself a cup of coffee (or wine, no judgment here!), and get to work on defining the vision for your brand. You got this, boss!