Why your brand feels off even when it looks good, and the one part of branding you’ll never be able to DIY. Plus: my honest take on AI photoshoots for personal brands.
Reading Time: 6 minutes
If you skip the architect and go straight to picking tiles, you’ll end up with a beautiful kitchen in a house that doesn’t fit your life.
Because when the identity behind the brand shifts, everything built on top of it starts to crack. That’s not a sign something’s wrong, it’s a sign something real is trying to break through.
