I spent thousands on a content team. Got zero clients.
You want to be seen. You’re good at what you do, maybe even brilliant.
But you’re still hiding behind your work, crossing your fingers that someone will stumble across you and realise how incredible you are.
That strategy? Dead. Been dead since 2015.
“But Dee, I don’t want to be one of those people, all hype, no substance.”
I get it. You’ve watched the dream-sellers oversell and under-deliver. So somewhere along the way, you decided it was safer to undersell and over-deliver. To hide behind “the work.” To stay small and hope excellence would somehow lead the right people to you.
You’re so scared of looking like a fraud that you’ve made yourself invisible. And invisibility? That’s just dishonesty wearing a different outfit. You’re lying to yourself. And you’re lying to the people who need you.
Your Strategy Is Outdated and You Know It
I’ve been doing this since 2010. Back then, having a personality and showing up was enough. You could stand out just by not being boring. Now everyone’s a personality brand. Your cousin sells skincare on TikTok. Your hairdresser has an Instagram empire. Your competitors are selling themselves first, their offers second.
And you’re still over here hoping your work will speak for itself.
It won’t.
Not anymore. Not in this economy. Not when everyone else figured out that people buy people first, solutions second. This is a personality-led economy now. Your work? That’s the given. Your personality? That’s the sale.
Brands Don’t Sell Products.
They Sell Identity.
Big brands aren’t selling you what they make, they’re selling who you become when you buy it. An identity. A feeling. A version of yourself you’re dying to step into.
Being good at what you do? Expected. Bare minimum.
If you’re so busy proving you’re competent that you forget to be interesting? You’ve already lost. Your audience doesn’t need another expert with credentials listed on their website. They need someone they can’t stop thinking about. Someone whose perspective shifts how they see themselves.
That’s you.
But only if you stop hiding.
The Posts That Don’t “Sell” Are the Ones That Actually Sell
I hid my brand under my work for years. It worked, until it didn’t.
Last year, I thought showing up consistently with a content team was the answer. Spent thousands. Posted on schedule. Did everything “right.”
You know what happened?
Nothing. Zero growth. No new clients. Just a massive hole in my bank account and a destroyed sense of how I actually like to work.
Meanwhile, my random posts about trying not to kill the vines in my garden? My messy brain dumps about business strategy that worked, or not, those brought in clients.
People don’t buy your polished strategy. They buy you. How you think. What you care about. The standards you refuse to compromise on.
Being you in your most you way is what sells.
Not the pain-point pressing. Not the bonus stacking. Not the overly structured, goal-driven content calendar.
What sells is your perspective. Your philosophy. Your presence.
I use my platforms the way that feels good to me. No content calendar. No posting schedule. Just me, being me, when I feel like it.
Inconsistently consistent.
And it works.
Your Competence Isn’t the Problem.
Your Courage Is.
You don’t need another marketing course. Another framework for “authentic content.” Another expert telling you to “just be yourself” whatever that means. You need to stop hiding your personality behind proof of your competence.
When you show up as you, with your perspectives, your standards, your unapologetic opinions, the right people become obsessed. They can’t wait to work with you.
The real question isn’t whether you’re good enough. It’s whether you’re willing to stop pretending that being quietly excellent is the same thing as being visible.
It’s not.
Your work is brilliant. But if no one knows you exist? What’s the point?
The People Who Are Meant for You Are Already Looking
Stop making them work so hard to find you. If you’re done playing small and ready to build a brand that actually reflects who you are, not just what you do, then stop waiting for permission.
The world doesn’t need another invisible expert playing it safe.
It needs you. Fully visible. Unapologetically you.
Want to learn how to actually sell your personality without feeling like a wannabe influencer? I’ve built something just for that. Make sure you’re on my email list and I’ll send you the details.
🖤
I spent thousands on a content team. Got zero clients.
