Why your brand feels off even when it looks good, and the one part of branding you’ll never be able to DIY. Plus: my honest take on AI photoshoots for personal brands.
Reading Time: 6 minutes
Values. Purpose. Vision Statements. Purpose Statements. Mission Statements. 1-year goals. 5-year goals. Exit Plans. Your Personality Pyramid. Brand Words. Personality Profiles. The tone of Voice. Key phrases. Language. Culture. Character. Attributes. Behaviour. Look & Feel. What you stand for. What you believe in. Who you do it for. Your customers. Your minimal viable audience. Your primary target market. Your secondary target market. The people you want to […]
