Behind every glossy logo is a story worth telling. Come behind the brand with me — part diary, part straight talk, all clarity. Like emails to your best mate, with insights that actually grow your business.

Behind the Brand

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Embrace the art of artificiality

After all, who needs a genuine brand image when you can have a perfectly crafted, machine-made one instead?! There’s this myth going around that AI is going to replace the human element in branding, that if everyone starts using these tools to replace the people part of their business then brands are going to become […]

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Getting What You Want

You know what they say: if you aim at nothing, you’ll hit it every time. And in the world of business, the same is true: if you don’t have a clear vision of where you’re headed, you’ll wander aimlessly, losing time and money along the way. That’s why having a brand vision is key. It’s […]

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Two truths & a Lie!

Welcome to the wild west of digital brands. A land where the rules are always changing and the only way to survive is to adapt.

So how do you create a brand that not only survives but thrives in this ever-evolving landscape?

Well, buckle up, it can be a daunting task, but I assure you, it’s not impossible.