Values. Purpose. Vision Statements. Purpose Statements. Mission Statements. 1-year goals. 5-year goals. Exit Plans. Your Personality Pyramid. Brand Words. Personality Profiles. The tone of Voice. Key phrases. Language. Culture. Character. Attributes. Behaviour. Look & Feel. What you stand for. What you believe in. Who you do it for. Your customers. Your minimal viable audience. Your primary target market. Your secondary target market. The people you want to […]
Before you reach for that shiny new WordPress theme. Before you start dragging and dropping content boxes on your website building platform of choice. Before you skip off to Canva and start designing graphics from the glorious smorgasbord of templates all so beautifully, easily, ready and waiting at the tips of your fingers. Before you […]
When I was 19 I packed up my shining blue Ford Fiesta, scrambled to find cash in the side pocket for the tolls, and headed off over the bridge to University leaving my fucks well and truly behind! Growing up, I struggled to find ‘my’ voice, and I sure as vodka didn’t know what I […]
