Behind every glossy logo is a story worth telling. Come behind the brand with me — part diary, part straight talk, all clarity. Like emails to your best mate, with insights that actually grow your business.

Behind the Brand

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Brand is not a four-letter word.

I’ll never forget those early days of my business, when I used to get dressed up — smart jeans and a nice top dressed up, I’ve never been a suit-wearer — and head off to breakfast networking meetings. I never loved those events. But somewhere I heard that’s what I had to do to get started so as any […]

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Your logo is your brand!

WAIT?! What?!! When there are so many people telling you your logo is not your brand, how can this possibly be true? While you absolutely can build a brand without a logo, your logo’s job is to create instant connection and recognition of everything your brand stands for in one simple mark. Your logo is […]

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It’s not enough

…to just have a business…to just have products or services that people might need…to just have a brand that looks good Now more than ever people are craving connection, belonging, a knowing that you’re on the same page, you have values that support each other, that you stand for something and that something is what I believe in […]