If your brand feels slippery, foggy, or forgettable. It’s not a design problem. It’s an identity problem.
Start with strategy. Then design.
And let your brand become a mirror that doesn’t lie.
Wondering if you need a brand strategy before hiring a designer? Here’s why “pretty” logos often fail and how clarity makes design work harder.
If you’ve been trying to figure out how much brand strategy actually costs, you’ve probably noticed every article out there either avoids the question or gives you a number so vague it’s useless. And I get it, because that’s the question that came up again and again at the business event I attended this week. […]
