Welcome to the wild west of digital brands. A land where the rules are always changing and the only way to survive is to adapt.
So how do you create a brand that not only survives but thrives in this ever-evolving landscape?
Well, buckle up, it can be a daunting task, but I assure you, it’s not impossible.
Values. Purpose. Vision Statements. Purpose Statements. Mission Statements. 1-year goals. 5-year goals. Exit Plans. Your Personality Pyramid. Brand Words. Personality Profiles. The tone of Voice. Key phrases. Language. Culture. Character. Attributes. Behaviour. Look & Feel. What you stand for. What you believe in. Who you do it for. Your customers. Your minimal viable audience. Your primary target market. Your secondary target market. The people you want to […]
Don’t overthink it. Don’t strategise it. Don’t meticulously plan an hour a day dedicated to sharing on Instagram. Don’t follow the rules for beating the algorithm. Not today. Or tomorrow. Or any day. If you find yourself sitting, coffee in hand, worrying about showing up with the overwhelming ringing in your ears that you must, […]
