If you’ve been trying to figure out how much brand strategy actually costs, you’ve probably noticed every article out there either avoids the question or gives you a number so vague it’s useless. And I get it, because that’s the question that came up again and again at the business event I attended this week. […]
After all, who needs a genuine brand image when you can have a perfectly crafted, machine-made one instead?! There’s this myth going around that AI is going to replace the human element in branding, that if everyone starts using these tools to replace the people part of their business then brands are going to become […]
You know what they say: if you aim at nothing, you’ll hit it every time. And in the world of business, the same is true: if you don’t have a clear vision of where you’re headed, you’ll wander aimlessly, losing time and money along the way. That’s why having a brand vision is key. It’s […]
