Because when the identity behind the brand shifts, everything built on top of it starts to crack. That’s not a sign something’s wrong, it’s a sign something real is trying to break through.
If your brand feels slippery, foggy, or forgettable. It’s not a design problem. It’s an identity problem.
Start with strategy. Then design.
And let your brand become a mirror that doesn’t lie.
Wondering if you need a brand strategy before hiring a designer? Here’s why “pretty” logos often fail and how clarity makes design work harder.
